Product
The Freelance Pricing Toolkit
Our free calculators answer today's question. This is the version you keep — the same honest math as a spreadsheet you can save, reuse for every client, and run scenarios in. One file, in Excel and Google Sheets.
What's inside
- ✓Rate Model — the hourly and day rate you actually need, built up from taxes, self-funded benefits, unpaid time, expenses, and time off. Includes a breakdown and an hours-sensitivity table.
- ✓Project Pricing — turn scoped hours into a defensible fixed-bid quote with a floor, a recommended price, and a worst-case check, plus the realized-rate math that shows whether your buffer actually protects you.
- ✓Retainer Model — price recurring monthly work and see why a retainer protects your income when a client under-uses their hours.
- ✓Raise Your Rate — see what an increase does to your income, or how many hours a week you could drop for the same money.
- ✓Start-here guide — plain instructions, and every input clearly marked so you change one number and watch the rest update.
Why it's worth $29
The free tools are deliberately good — but they reset every time you close the tab. The Toolkit lets you save your real numbers, price each new client and project in seconds, and model "what if I raised my rate / took fewer hours / added a retainer" without rebuilding a spreadsheet from scratch. The math is the same one you can already check on the site, so there's no mystery in what you're buying.
Questions
What format is it?
An Excel file (.xlsx) that also opens in Google Sheets — in Sheets, use File → Import → Upload. One file covers both.
Do I need to be good with spreadsheets?
No. The cells you change are marked in blue; everything else calculates on its own. If you can type a number, you can use it.
Is this tax or financial advice?
No — it's a set of general estimating tools for informational purposes only. The tax field is a rough set-aside you control; confirm your real numbers with a professional.
What's your refund policy?
If it's not right for you, email
hello@evenkeelhq.com within 14 days for a full refund. No long forms.
Even Keel provides general templates and calculators for informational purposes only — not tax, legal, or financial advice. Confirm important decisions with a qualified professional.